Rachel Ray Recipe on Mobile
Rachael Ray has partnered with AT&T and LimeLife, the leading publisher of mobile content for women, to launch Rachael Ray Recipes on the Run.
This new application, exclusive to AT&T wireless customers for the next 60 days, allows subscribers to download recipes directly to their wireless phones and demonstrates AT&T's commitment to delivering rich content that is accessible anytime, anywhere over a wireless device.
For the first time, both fans and foodies alike can have Rachael Ray's easy-to-prepare meal recipes, cooking tips and customized shopping lists at their fingertips. For a low monthly fee, subscribers nationwide enjoy 40 new recipes every month, with the functionality to browse recipes by main ingredient or category and receive personal preparation tips directly from Rachael.
Subscribers also can choose their favorite recipes or try "Rachael's Quick Picks!," a fun, random-recipe generator that allows them to spin Rachael's "EVOO" (extra-virgin olive oil) bottle to get "delish!" meal inspirations.
Once recipe selections are made, shopping is easier than ever. The "My Shopping List" feature allows subscribers to add recipe ingredients directly to a shopping list on their wireless device. When more than one recipe is added, the service will automatically combine quantities of identical ingredients, and advanced interactivity allows subscribers to add custom ingredients and mark off items as they shop.
Favorite recipes can be easily saved using the "My Keepers" feature, storing them to subscribers' wireless phones for easy future reference. Or, recipes can be e-mailed to friends and family using the "Recipe Sharing" function.