This interesting Landmine Ketchup Sachet has been designed by Publicis Mojo for CALM, a New Zealand NGO that focuses on keeping the government aware of landmine cases and consequences. This Landmine Ketchup Sachet, used for fund raising purposes focuses on the horrific nature of landmine disasters.
The concept here seems to be quiet easy to catch..as you rip off the end of the sachet you also rip of the child's leg and the tomato sauce pours out like blood..macabre?..maybe, but it conveys the message effectively. I don't think many can turn away from that imagery!!!